Methodology
Every score is deterministic — the same input always produces the same output. Here is what each one measures.
Pronounceability
Measures how smoothly a name can be said aloud. We penalise consonant runs of four or more letters, vowel ratios far from the natural ~42%, digits and hyphens, which all force spelling clarification.
Memorability
Starts from a perfect baseline and subtracts for every character beyond eight, for each syllable past two, and heavily for hyphens and digits — the two features most often lost in word-of-mouth recall.
Brandability
A weighted blend of pronounceability and memorability, boosted when the name reads like a dictionary word and when it sits on a premium TLD.
SEO health (name-level)
Reflects TLD trust rank, length, and the absence of spam signals such as multiple hyphens or trailing digits. It is a naming signal, not a ranking prediction.
SEO audit (page-level)
The SEO Audit tool fetches the live URL server-side and runs 14 checks: title, meta description, single H1, heading order, canonical, robots meta, Open Graph, Twitter card, JSON-LD, image alt text, viewport, language attribute, HTTPS and response time.
Estimated value
A heuristic derived from length, TLD, syllable count and dictionary similarity. It is a directional indicator for shortlisting names — never a formal appraisal.